Customized Market Research: Solution For International Investors To Succeed In Vietnam Consumer Finance Market

As Vietnam’s consumer finance market rebounds after the slowdown of 2023–2024, it is opening more opportunities for international investors. However, the lack of verified information on the market, competitors, and customer segments leaves many investors in a “data blind spot” right from the initial stage of market assessment.

So, what is the right approach for global investors to effectively enter a highly specialized sector like consumer finance in Vietnam?

Customized Market Research Solution tailored to each client’s specific needs

In a landscape where public information remains fragmented, FiinGroup provides deep industry insights, almost exclusive in niche sectors, powered by verified data and a team of experts with over 20 years of market experience.

Customized Market Research solution has become a trusted foundation that enables investors to act decisively, efficiently, and securely with:

• Tailor-made reports for each company: Designed to align with specific goals and strategies, optimizing every investment and business decision.
• Comprehensive market insights: Provide a clear view of growth opportunities and help target the right segments.
• Regularly updated data through periodical reports: Enables investors to anticipate market shifts, seize opportunities, and respond promptly to risks.
• Accurate, practical, and actionable analysis.
• Verified and transparent data: Objective analysis ensures a solid foundation for decision-making.
• Verified, transparent data ensuring objective, reliable decision-making.

With these strengths, FiinGroup’s research solutions have enabled many international investors to build a solid foundation in Vietnam, including SBI Shinsei Bank (SBIS), a member of Japan’s SBI Group.

FiinGroup’s 3-year partnership supporting SBIS’s expansion in Vietnam

SBIS, a major financial institution with strengths in retail lending, SME financing, digital banking, and consumer finance, entered Vietnam with a focus on consumer finance and an investment in MCredit.

However, to optimize the business expansion strategy, SBIS required a powerful data and analytics solution to overcome several challenges:

• Limited approach into market characteristics, competitive landscape, target customers, and evolving trends
• Fragmented or outdated data unsuitable for long-term strategic planning
• Lack of operational insights on real business models in Vietnam

Through our Customized Market Research solution, FiinGroup supported SBIS by:

• Identifying investment opportunities precisely aligned with SBIS’s strategy
• Providing regular updates on market trends and macroeconomic drivers affecting the sector
• Enhancing risk management and business performance by monitoring MCredit’s operations

These insights and assessments have empowered SBIS to evaluate opportunities and risks accurately through each development phase and to build an effective expansion strategy for the Vietnamese market.

SBIS’s Feedback on Working with FiinGroup

This testimonial highlights the mutual trust and strong partnership between SBIS and FiinGroup, and the practical values our solutions bring to international investors.

FiinGroup stands ready to accompany global investors in turning data into actionable intelligence, enabling faster, safer, and more effective decision-making.

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Contact FiinGroup for consultation

📞 Phone: +84 (24) 3562 6962
📩 Email: research.support@fiingroup.vn
🔎 Explore our industry research reports: fiinresearch.vn