FiinGroup Accompanies F88 on Its Sustainable Growth Journey

Founded in 2013, F88 has established itself as a pioneer and market leader in secured lending for micro, small businesses and individual customers in Vietnam. Today, F88 has reaffirmed its position as a leading modern provider of inclusive financial services. Recently, the company officially qualified as a public company under Vietnam’s Securities Law, marking a new chapter in its journey towards sustainable development, with higher standards of transparency and corporate governance. 

Mr. Phung Anh Tuan, Founder and Chairman of F88, emphasized the company's ongoing commitment to information transparency and aligning its governance with international standards -key factors enabling F88 to become a public company. With this solid foundation, the company aims to “materialize its listing plan on the Ho Chi Minh Stock Exchange (HOSE) in the future, delivering long-term value to mass-market customers and shareholders alike.” 

Throughout this journey, F88 has received strong support from FiinGroup, which has provided high-quality market information and data solutions. Especially in preparation for strategic steps such as an IPO, having access to reliable market data and objective analysis has been essential for the leadership team to make timely and well-informed decisions. 

“The in-depth research conducted by FiinGroup on Vietnam’s alternative finance market has provided us with not only valuable practical insights but also helped the market clearly distinguish between traditional pawnshop models and the transparent, professional direction that F88 is pursuing,” Mr. Tuan shared. 

With its extensive database on finance and enterprises, a highly skilled research team, and the ability to tailor in-depth analysis to specific business needs, FiinGroup’s series of research reports on Vietnam’s alternative finance sector has helped F88: 

• Identify emerging consumer trends in the mass-market segment; 

• Clearly differentiate F88’s professional operational model from traditional pawnshop models; 

• Effectively communicate its strategic positioning to customers, partners, and especially investors—particularly as the company prepares for key milestones like IPO. 

“I truly value FiinGroup’s well-structured research capabilities, deep understanding of the local market, and partnership mindset. These factors have enabled us to deliver the right message to investors, partners, and customers, thereby reinforcing F88’s pioneering role in inclusive finance in Vietnam,” Mr. Tuan added. 

Staying true to its mission to “Enlighten the Market”, FiinGroup is proud to support F88 and other organizations on their path toward sustainable growth—through comprehensive solutions in information, data, market research, and strategic consulting. 

📩 For consultation and support with your business information needs, contact FiinGroup: 
📧 research.support@fiingroup.vn 
📞 (+84-24) 3562 6962 
🌐 www.fiinresearch.vn